Falcon Marketing Cooperation Framework
We look forward to refining this framework together, combining your market insights and resources to build an effective go-to-market strategy.
Core Brand & Product Asset Support
- As the official Falcon brand owner, we are committed to providing standardized, high-quality brand and product materials.
These resources are tailored to support your promotions, online presence, website development, and channel growth in the Czech market.
- All assets are designed for ease of use.
They enable you to quickly create engaging visual and written content that resonates with your audience.
Falcon Brand Promo Video
More importantly, we will produce a joint collaboration video that will feature both sides equally, including:
- Kozap’s Team – introducing your key members, expertise, and role in the collaboration.
- Falcon’s Team – presenting our core team members and areas of responsibility.
- Both Companies – highlighting our respective strengths, brand values, and what each of us brings to the partnership.
- Behind-the-Scenes Moments – showing how our teams work together in planning, development, or real-world applications.
- Shared Vision – ending with a clear message about our joint goals for the market and how customers will benefit from our cooperation.
Detailed Product Specifications
English version is available, including complete descriptions and technical data for all models. Click to see it
Spanish version is also ready; additional language versions can be arranged upon request.
Spanish version is also ready; additional language versions can be arranged upon request.
In addition to the full product catalog, we also provide series-specific catalogs for easier distribution:
- Medusa Series – Thermal Imaging Scopes Click to see it
- Surtur Series — Thermal Imaging Monocular Click to see Click to see it
- Ymir Series – —- Night Vision Scopes Click here to see it
- Titan Series – Hybrid Multi-Spectrum Models, future expanded product lines as they are released. Click to see it
This structure allows you to supply the most relevant materials to different dealers or stores — for example, if a partner only wishes to carry one specific product series, you can provide them with the corresponding catalog without unnecessary content from other series.
Brand Authorization&Warranty Certificate
These are useful for your authorized sales channels or for official filings, ensuring compliance.
In addition, Falcon has an official after-sales service center in Slovakia, which allows us to provide fast and convenient maintenance support for customers in surrounding countries.
Do you currently have your own after-sales team? If so, we would be happy to coordinate with them for local service support.
A warranty certificate card can be placed in each packaging box.
Digital Display Advertising Content
We will provide a comprehensive package of videos and images optimized for common digital signage displays.
This package will include:
- Brand Collaboration Videos – Jointly produced content featuring both our brand and your brand for stronger local impact.
- Product Unboxing Videos – Showcasing packaging, included accessories, and first impressions.
- Product Showcase Videos – Clear visual display of the product from multiple angles.
- Product Usage Tutorials – Step-by-step guides on operation and key functions.
- Product Field Test Videos – Real-world performance demonstrations in relevant environments.
- Product Catalog (Digital Version) – High-quality images and specifications of all models.
Note: Some content types may require new production based on your specific needs. Please discuss your requirements with us in advance so we can plan and schedule accordingly. For certain materials, such as Product Field Test Videos, if you have local resources, we can collaborate with you to produce them.
We’d love to hear your insights on:
This document is shared for your reference only — there is no need to fill in or return it at this stage.
If we are lucky enough to have you visit our company in the future, we can go through these points together and discuss your insights in person. Our aim is simply to share the topics we care about and hear your perspective without adding to your workload.
If we are lucky enough to have you visit our company in the future, we can go through these points together and discuss your insights in person. Our aim is simply to share the topics we care about and hear your perspective without adding to your workload.
Offline Marketing Materials – Provided Upon First Order:
Professional Print-Ready Design Files:
- Product Posters (A4/A3/A2): High-resolution PDFs and source files. We can reserve space for your distributor details if needed.
- Roll-Up Banners/X-Stands: Professional, editable designs for local production at trade shows or storefronts.
- Product Comparison Sheets/Flyers: Clear and concise, designed to highlight product advantages—great for sales team use.
- FAQ Booklet (Pre-Sales Edition): Standardized answers to common technical questions—editable Word/PDF formats available.
- Eligibility: Once your first order is confirmed, you’ll receive all files digitally and in print with your shipment for immediate use in-store.
Falcon Branded Merchandise
A variety of Falcon-branded items are available to support your marketing.
Subject to Cooperation Details
Details, availability, and quantities will be discussed according to your order volume and promotion plan.
Details, availability, and quantities will be discussed according to your order volume and promotion plan.
- Digital Display Screens (Movable Kiosk): Used to loop brand videos or product slideshows.
Note: The example machine shown is for illustration only. We will evaluate final models upon request.
- Display Rack/Cabinet Design Packages: Modular designs with 3D renders and size specs for local fabrication—ideal for shops or booths.
More Examples
Our Commitment & Partnership Empowerment
We are committed to a close partnership to help you grow Falcon’s presence in the Czech Republic. This is not just support—it’s enablement.
- Dedicated Contacts & Fast Response: You’ll have dedicated contacts from both sales and marketing teams to ensure fast, reliable communication and problem-solving.
Public Events / Launch Shows:
- For verified participation in major Czech hunting expos or launch events, we may offer 1–2 demo units free of charge.
- We’ll need your event plan, venue info, and post-event media (photos/videos).
- If you’d like us to co-invest in event costs, we’ll discuss case-by-case depending on our involvement (e.g., sending staff).
To help you get the most out of our cooperation, here are a few friendly suggestions:
- Set up official social media accounts
- Recommended platforms: Facebook, Instagram, YouTube.
- These channels will help you connect directly with local users and build brand awareness.
- We can provide ready-to-use content materials
- Product photos, demo videos, feature highlights, and seasonal visuals.
- Optimized for both social media and website use.
- Material sharing & co-creation
- We’re happy to exchange and share materials with you.
- This ensures a consistent brand image while adapting to local preferences.
- Ongoing support
- If you need custom content, translations, or campaign ideas, we can assist anytime.
- Shooting Clubs / Expert Reviews: If you arrange professional reviews or collaborations with known local clubs/media, and provide a content plan with visuals, we may offer a demo unit (at a discounted purchase rate).
All demo unit requests must be submitted for approval in advance.
KOL / Influencer Collaboration Support:
- We are actively building global influencer partnerships.
- We will recommend proven Czech hunting influencers or testing groups for possible collaboration.
- If you have local influencer contacts, we’re open to co-investment in localized marketing content.
- We welcome influencers of all audience sizes — from large-scale creators to micro-influencers — as long as they are active in our product niche.
Sometimes smaller creators can deliver highly targeted engagement and authentic feedback, which can be just as valuable as high follower counts.
Product R&D & Launch Pipeline
- Regular updates on new product initiatives, development progress, and expected launch timelines.
- Early information on product improvements, new developments, and updated marketing materials.
- Priority access to product launch news and early-bird pricing to help you stay ahead in the market.
- In special cases, opportunities for exclusive testing before official release.
- Flexible Support Models:
- We’re here to adapt to your pace of expansion. If you have local marketing initiatives—online or offline—we’ll back you with resources and brand alignment.
- Whether it’s trade shows, shooting events, military/police projects, or requests for on-site staff visits, just let us know—we’ll do our best to assist.
Final Thoughts
As the brand owner and manufacturer, Falcon offers not only reliable supply and excellent product performance but also a flexible and collaborative partnership model.
We look forward to your feedback and to launching a successful partnership.